Started in the family business. Built a career in corporate America. Came back to transform it.
Where it all began. Cut my teeth at the family firm. Managed full research project lifecycles across the Caribbean basin. Designing methodologies, coordinating fieldwork, analyzing data, and delivering insights to clients. Built the domain expertise that would fuel a 17-year corporate career.
After Dynata, led agency partnerships at Highlight (an in-home product testing platform serving CPG innovation teams), then returned to the family business after 17 years in corporate America. Now retaining and expanding multi-decade relationships with enterprise clients including Nestlé, Unilever, McDonald's, Deloitte, Heineken, and Scotiabank while architecting the firm's digital transformation from traditional fieldwork to a scalable online panel model.