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Jude Bayley

Started in the family business. Built a career in corporate America. Came back to transform it.

2002–2007
The Family Business

Research
Manager

Caribbean Market Research, Plano, TX

Where it all began. Cut my teeth at the family firm. Managed full research project lifecycles across the Caribbean basin. Designing methodologies, coordinating fieldwork, analyzing data, and delivering insights to clients. Built the domain expertise that would fuel a 17-year corporate career.

0
Years in Field
Full-Cycle
Research Operations
Caribbean
Market Coverage
BBA + MBA
St. Mary's University
Survey Design
Fieldwork Mgmt
Data Analysis
Client Reporting
SPSS
Methodology
Project Mgmt
Proposal Writing
2007–2016
Entering Corporate America

Building the
Machine

Research Now / E-Rewards
Plano, TX
Sales Engineer
Technical pre-sales, solution architecture, and proposal engineering for enterprise research clients.
2007–2009
Sr. Project Manager
Large-scale multi-country research operations. Coordinated cross-functional teams to deliver complex projects on time.
2009–2011
Director, Sales Support
Built and led a 46-person sales support team. Created training programs, performance frameworks, and operational infrastructure.
46 team
9 years
3 promotions
46 reports
2016–2023
Enterprise Scale

Sr. Director, Account Management

Dynata (formerly Research Now), Plano, TX
$0
Portfolio Under Management
0
Team Members
0
Teams Managed
0
Years at Helm
100%
Quota Consistency
2023–Present
Full Circle

Coming
Home

After Dynata, led agency partnerships at Highlight (an in-home product testing platform serving CPG innovation teams), then returned to the family business after 17 years in corporate America. Now retaining and expanding multi-decade relationships with enterprise clients including Nestlé, Unilever, McDonald's, Deloitte, Heineken, and Scotiabank while architecting the firm's digital transformation from traditional fieldwork to a scalable online panel model.

Sr. Director of Partnerships
Highlight, Jun 2023–Feb 2024
Director, Revenue Operations & Business Development
CMR USA, Mar 2024–Present
View Profile → jude@judebayley.com
Portfolio
19
Live Projects
JS
React
AI
Integrated